Do you have a Strategic Plan? If not, before anything else, let's talk strategy and planning. Your future depends on it.
Strategic Marketing Planning 2010 - 2015
Strategic challenges and opportunities unfold as rapidly as the thoughts that inspire them. While we can’t control the pace of change in the world around us, we can control how we approach the information, identify the trends, analyze the data and clarify where your target consumers work and live, the communities and lifestyles where they shop and the key touch points likely to help position your product or service now and into the years ahead. Our role in strategic marketing planning is to study the situations facing your business and help you make the best possible recommendations to activate positive sales strategies today and build brand equity into the future.
Beyond Strategy: The presentation to the right was given in May of 2009, and embodies a great deal of mutual philosophy and thesis to which we ascribe. Please take a moment to appreciate the thought process and analysis; then call us. It's that important to your business now and future.
Strategic Planning: the essence of Hispanic Marketing It's likely that Hispanic marketing or Hispanic business development was one of your strategic planning discussions very recently, or is annually, and as a result, tactical plans already underway in your mainstream portfolio, now need adaptation or synergy with a multicultural and/or Latino augmentation. However, just like your primary consumer target, the Hispanic market is ever-changing and in many major cities throughout the US has now become the dominant demographic. It is our opinion that Latino consumer (B2C) and business (B2B) marketing needs to be included more often during the annual strategic planning process within every company with whom we’ve engaged. If this is the case in your organization, here’s a glimpse of our process and what you can expect from us in a day or two with your marketing team.
Our process begins with a comprehensive review of your target market and opportunities. We profile market segments and provide a recommendation of your ideal demographic or business target within the identified segment. We then look at your company, brand, products and/or services from this customer's or client's point of view; always asking questions that have a multi-year horizon, such as: • What needs, problems, solutions or pressures might inspire them to consider buying from you or using your services? • What improvements in the consumer’s personal or business life can we/you enable or improve? • What mental, emotional, societal or cultural subtext impacts their desires to buy from or invest in you or others? • What changes or trends in the city at large, the Latino market and the US are affecting their general interest or attraction to your products or competing products?
As these topics and discussions unfold, we're always sure to weave in overall media, technology, Internet, political and socio-economic trends: striving to keep track of those things that are and will be available over the next several years to continually nudge and prompt consumers in determining your brand and product positioning.
Our goal throughout this process is to identify as many real and likely consumer situations with your brand and products within the context of a three to five year horizon.
In summary, our strategic marketing planning process is very simple, although the resulting reports and tools are quite robust and dynamic.
Our process is made up of three components:
1) Segment the market 2) Profile the market segments 3) Develop a market segment marketing strategy
After analyzing market segments, customer interests, and the purchase process, it's time to create the strategic marketing plan. This is much more detailed and extremely proprietary.
For more information about 2020 Advertising’s strategic planning process contact us at: yeswecan@2020advertising.com
The following lists some of the more recognizable companies and strategic plans we've had a hand in authoring; some with significant Latino marketing components, others with nominal inclusion due to their global or pan regional nature.
Nike Strategic Global Marketing Planning Global Soccer 1998-2002 Strategic Hispanic Marketing Plans 1998-2000
Disney Consumer Product Strategic Television Planning 2004-2008
Turner Broadcasting Latin America Strategic Plans 2000-2004
