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Good Creative is not about the size of the budget, it's about the size of the idea!
Our Creative Process:
At 2020 Advertising LLC, we take our creative strategic development process very seriously. Over the years we've learned that "The Key" to successful creative is a damned-good creative brief. A good creative brief clarifies all essential business considerations including sales, research, promotions, marketing, media and finance; and identifies essential and nuanced aspects of the target consumer, the marketplace, the competition and your brand within this environment. At 2020, our creative brief and briefing process inspires creativity by providing more clarity (i.e. helping define what's most important) while generating the best strategic options to get you the results you seek. Our creative briefs are like good roadmaps, helping you get to where you want to go quickly and efficiently, but also providing substantive navigation along the way. Just like kids keeping a summer travel journal, we're here to highlight certain things about your consumers and the marketplace along the way and identify new and insightful brand-building opportunities to continue the momentum that this process always generates.
Last but not least, our creative strategic development process and resulting creative briefs are built to cover everyone’s butts when you-know-what hits the fan! Our briefs won’t necessarily prevent a CMO or agency from getting the ax, but they’ll definitely give her or him and all of us something powerful to drive the business no matter what.
To learn more about or see examples of our creative briefs, creative strategic planning process and resulting successful campaigns, contact us at (305) 804-9106 or (305) 753-1023
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Select key Target Market and product positioning
Identify Strategic Thrust and Creative Concepts
Link Strategy with your product or brand's story and the market
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